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Virgin Australia Melbourne Fashion Festival

Virgin Australia Melbourne Fashion Festival


The Virgin Australia Melbourne Fashion Festival (VAMFF) is a must for all trend conscious fashionista’s, and a celebration of all things fashion, paying homage to the creative, beauty and business minds behind the design world. Running annually from the 1 to 19 March, get ready for world-class runway shows, style and beauty workshops, live entertainment and industry seminars. We highlight some of our top event choices below.

It’s not too late to book your seats for the Virgin Australia Grand Showcase being held on Thursday, 16 March 2017. This Grand Showcase is a snapshot of the Festival in its entirety, along with a solo presentation year from an Australian designer; with the solo designer line up consisting of Camilla and Marc for this year. If local, new, up and coming designers are more to your taste, attend the Premium Runway 7 on Sunday, 19 March 2017.  This event will be supported by Oyster magazine, and 5 local up and coming Australian designers will be presenting their collections down the runway.


Image: Alex Coppel


If you have a keen interest in ‘fashion education’ the Fashion Festival has partnered with law firm, K&L Gates, for a Fashion Law Breakfast, on Wednesday, 15 March 2017. The specialists will be discussing brands from around the world, (examples such as, Gucci and Moschino) and their bid to protect their identities in all aspects of business.  If you are seeking to take your savvy design skills to the next level and start designing your own line, you will find this seminar to be extremely beneficial.


If you are looking for more of a personable service, and one on one advice, why not try out a styling session with Leona Edmiston? A true Australian style icon and example of a successful brand, there is no better way in which you can freshen up your look! Exclusive appointments can be made via Emporium Leona Edmiston.



Though you may be taking your man along (maybe a good idea to give him a style re-fresher?), the Fashion Festival hasn’t forgotten there needs of men’s fashion. The GQ Australia Menswear Runway will take place on Friday, 17 March 2017, with favourite designers including M.J Bale and Calibre.


The Plaza will be the place to be throughout the duration of the Fashion Festival. Offering live entertainment and a fun atmosphere, competitions and fabulous prizes, red carpet arrivals, beauty and pampering, food and drink, and fashion pop-ups, so make sure you don’t miss the Windsor Smith Pop-Up for a sneak peek into the hottest footwear for 2017.

The VAMFF is a wonderful platform to truly showcase the Australian fashion industry and celebrate up and coming designers and and the emerging talent of fashion students, as well as established brands and style icons deserving of our  respect and adoration.


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